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Krzyzewski Address Wake Middle Schoolers for TTRR
Courtesy: Duke Sports Information
Release: 04/23/2012
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RALEIGH, N.C. - Duke head coach Mike Krzyzewski addressed students from nine Wake County middle schools on Monday at the PNC Arena as part of the end-of-year Ticket to Reading Rewards rally. Tickets to Reading Rewards (TTRR) uses external motivations, including role models and incentives, to motivate students to read significantly more books outside the curriculum.

Krzyzewski, who last season became the NCAA's all-time wins leader with 927 career victories, spoke on a number of topics and encouraged the students to continue reading. He was one of three speakers at the event, joining General Parts International, Inc. President and Chairman O. Temple Sloan, III, Wake County Board Vice-chair Keith Sutton and Dr. Ruth Steidinger, WCPSS Senior Director of Secondary Education, Middle Schools in speaking to East Garner Magnet Middle, East Millbrook Magnet Middle, East Wake Middle, Ligon Magnet Middle, Longview Middle, Moore Square Museums Magnet Middle, Wake Forest Rolesville Middle, West Millbrook Middle, and Zebulon Magnet Middle.

The Wake County middle schools, aided by a significant grant from General Parts International, Inc. / CARQUEST, have been participating this year in TTRR, a supplemental middle school literacy program.  TTRR strives to create an atmosphere where reading and academic achievement is celebrated by all students.  The program is provided at no charge to schools or students with funding provided through grants, gifts and the support of the National Association of Basketball Coaches Foundation (NABCF).

The NABCF coordinates visits to middle schools by college basketball coaches, who speak on the importance of reading and academic achievement to motivate students. Participating students receive tickets to attend collegiate basketball games and invitations to watch team practices. These opportunities and reading-oriented incentives help these middle school students identify with the TTRR goals to encourage reading.

More than 150,000 students in 40 states now take part in TTRR, which was created in 2002. The initial goal was to create compelling reasons for middle school students to read outside the classroom and to improve reading comprehension and reading scores.    

The National Association of Basketball Coaches Foundation, Inc., was organized exclusively for charitable and educational purposes, and to support the charitable and education purposes of the National Association of Basketball Coaches.  The NABC Foundation is the founder and sponsor of TTRR (Ticket to Reading Rewards), a national literacy program targeting middle school aged students.  In addition, the Foundation operates the College Basketball Experience (CBE), an experiential facility which also includes the National Collegiate Basketball Hall of Fame. Opened in October, 2007, the CBE is adjacent to the Sprint Center in downtown Kansas City, Mo. For more information, go to

General Parts International, Inc. is the parent Company of CARQUEST Auto Parts, which has more than 3,100 locations throughout North America. For more information, please visit The National Association of Basketball Coaches Foundation, Inc., was organized to support the charitable and education purposes of the National Association of Basketball Coaches. For more information, go to