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Release: 01/22/2013
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DURHAM, N.C. - Duke Athletics is proud to announced the launch of a new social media fan engagement program where Duke fans can show their support for Duke Athletics through a combination of in-game social media campaigns, out-of-venue social network engagement, and earning rewards through our new GoDuke Social Rewards program.


Developed in partnership with Lodestone Sports, the leader in social media rewards programs for college sports, fans receive points for participating in social media activities that include, but are not limited to, ‘liking’ Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a Youtube video, checking in on Foursquare or Facebook, or scanning student cards.

Fans can also gain points through the Duke Athletic Facebook Page by among other things, participating in polls, singing up for promotions, and printing coupons.

The program tracks overall point leaders, leaders for particular sports, student leaders and non-student leaders. In addition fans can sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. In this way, we at Duke hope to create a unique experience that promotes and drives awareness for each team, all while rewarding their Super Fans.

Participants can earn be grand prizes, giveaways and special fan experiences through their social media activity.

“We are proud to have such a fantastic program like Duke Athletics as a partner," said Mark Drosos, President of Lodestone Sports. "Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans.”

In the future, will be adding new social platforms and additional ways to earn points and engage with teams and friends before, during and after games.

Have fun and Go Duke!

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