Men's Basketball Coaching Staff
Director of Basketball Operations
David Bradley, a 2004 Duke graduate, enters his first season at the director of basketball operations and his 11th year as a member of the Duke basketball support staff.
Bradley works in conjunction with the coaching staff, support staff, Legacy Fund team, compliance office, sports information office and facilities department on a daily basis to ensure that all tasks are accomplished in a timely manner. He coordinates with college basketball executives at Nike to supply the team with the equipment and apparel needed for each season, while also managing the logistics associated with a 40-person basketball program to include scheduling all team practices, meals, and meetings, determining itineraries for all travel and disseminating information to multiple echelons of the team and athletic department.
Prior to the 2014-15 season, Bradley served as the recruiting coordinator and director of men’s basketball relations. He coordinated the team’s recruiting efforts in collaboration with the coaching staff, assisted in marketing Duke basketball, Coach K and the Duke Legacy Fund, and created a variety of team publications.
In addition, Bradley managed the team’s Blue Planet brand, which included producing the team magazine, designing and maintaining the team’s website, helping coordinate various video features and managing social media efforts for Duke Blue Planet.
The West Simsbury, Conn., native earned his bachelor’s degree from Duke in sociology while minoring in political science, and he graduated cum laude with honors in sociology. In addition, he assisted the director of basketball operations with all aspects of the recruiting process.
Bradley and his wife Gina, an assistant director of athletics for business operations at Duke, reside in Durham.