Bart Smith joined the Duke athletic staff in August of 2004 and serves as the director of marketing and promotions. Smith and his staff coordinate and implement the marketing and promotional efforts of all 26 athletic programs at Duke. These include promotional materials, advertising campaigns, ticket sales and game day events. Smith came to Duke from Baylor University where he worked as the Director of Marketing & Promotions for three years.
After graduating from Baylor University in 2000 with a bachelor of business administration, Smith served as a marketing intern at the University of Arkansas and also interned in the ticket office at the University of Texas. In 2008 Smith received a Master of Science in Education from Baylor University.
A native of Bryan, Texas, Smith is married to the former Katherine Hande of Nashville, Tenn. The couple reside in Durham.