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Mike Sobb serves as Associate Athletic Director for Resource Acquisition, with direct oversight of the men’s golf program. His role as sport supervisor includes day-to-day interaction with the coaches, current and former student-athletes and other support staff, oversight of the team’s budget and coordination of efforts to continually enhance the program. In addition, Sobb is chairman of the ACC Men’s Golf Tournament Committee.
Sobb’s passion for golf makes him a natural fit to work with the men’s team. He has helped run Duke’s annual tournament for nearly 20 years and worked with the golf staff on the rededication of the Duke University Golf Club in spring 1994. Sobb served as marketing chair for the 2001 Division I NCAA Men’s Golf Championships at Duke. He is an active member of the North Carolina Golf Panel and maintains the displays and historical murals in the Karcher-Ingram building as well.
Sobb started at Duke in 1988 as an Assistant Sports Information Director before being named Promotions Director in 1990. He was promoted to Director of Marketing in January 2001 when the marketing and promotions department expanded and reorganized. In May 2004, he was promoted to Assistant Athletic Director for Marketing, with Corporate Relations added to the title in 2008. Sobb was also responsible for Duke Athletics’ corporate partners program for nearly 20 years until IMG College assumed the rights in July 2009. After serving as Associate Athletic Director, External Affairs from 2009 through July 2013, Sobb moved into his current role.
Sobb serves as the department liaison with IMG College, Duke’s multi-media rights holder, and IMG Learfield Ticket Solutions, the sales side of Duke Athletics ticket area. His role includes driving revenue, budget relief for the entire department of athletics, looking for new sources of revenue for Duke Athletics, and serving as the department contact with various corporate entities and community groups in the area. He will also head corporate sales for future suites, loge and club seats in Wallace Wade Stadium and other venues within the expanding athletics complex over the next few years.
Sobb is on the board of the Durham Chamber of Commerce’s Durham2.0 committee, is the athletics representative on the Corporate Relations and Calendar Committees for Duke University, and is a founding member of the South Durham Little League Foundation. He has also served as past chairman of the ACC Marketing Director’s Committee and was a founding board member of the Emily Krzyzewski Family Life Center, responsible for oversight of the building of the community center in Durham.
He coordinated the purchase, installation and implementation of the video board in Wade Stadium as well as new scoreboards and/or signage in Cameron Indoor, Koskinen and Ambler Stadiums and at Williams Field. Sobb also founded Duke’s Read With the Blue Devils program in spring 1991 and oversees the department’s dealer car program.
A 1987 graduate of Indiana University with a bachelor of science degree in Marketing from the Kelley School of Business, Sobb worked for three years in sports information at his alma mater as a student assistant before serving an internship at the University of North Carolina.
Sobb resides in Durham and has three children; Keith, Molly and Ben.

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