DURHAM, N.C. – The Duke football team will once again team up with Curing Kids Cancer as part of its 'First and Gold' campaign during Saturday's home game against Pittsburgh.
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"It's Cure Kids' Cancer this week," Duke head coach David Cutcliffe said during his Tuesday press conference. "That's another thing that's near and dear to our hearts. We have our own Children's Hospital and if you want to take a walk, that'll put your mind in the right place, which I occasionally need to do. You'll immediately understand what the meaning of life is."
The 'First and Gold' campaign is a collaboration with Curing Kids Cancer led by collegiate football teams to spread the word that September is National Childhood Cancer Awareness Month. At Duke during the Pittsburgh contest, the Blue Devils will have CuringKidsCancer.org helmet decals. Duke is one of six teams participating in the collaboration this month.Â
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The Blue Devils are inviting all children's cancer patients, survivors and their families to be their guests and be recognized on the field. To sign up, please visit www.GoDuke.com/fightcancer.
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"In the seven years of our "First and Gold" campaign, college football teams have really helped raise awareness of the desperate need for funding for childhood cancer research," Curing Kids Cancer co-founder and president, Grainne Owen said. "That awareness is helping to raise more funds that are making the difference between a child surviving or not. Bottom line – more children are being saved. And that's inspirational!"
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Duke is also celebrating the city of Durham on Saturday. Special tickets are available exclusively to Durham residents. To see more football promotions for Saturday and for the remainder of the season please click HERE.
About Curing Kids Cancer:
Grainne and Clay Owen founded Curing Kids Cancer, a 501(c)3 nonprofit devoted to funding cutting edge pediatric cancer therapies, after they lost their son, Killian, to leukemia in 2003 when he was nine years old. Since it was founded in 2005, Curing Kids Cancer has raised more than $15 million to fund new childhood cancer treatments and pediatric cancer research. Targeted therapies offer great hope in providing better cures for childhood cancer with fewer side effects. Please visit curingkidscancer.org to learn more.
 #GoDuke
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